Important: You can create impeccable layouts and visual concepts under often tight deadlines for clients we occasionally grouse about but secretly adore. You play well with others. (This is essential.) Of course you know all the right programs (Adobe Creative Suite and willing to learn Final Cut). Also important: You don’t take yourself or the [...]

Any beauty pageant fans out there? Maybe some, but 99 percent of the civilized world recognizes them for what they are – anachronistic, outdated cattle calls of superficiality. Plus, they’re just plain gross. At Boom we think agency pitches are exactly the same as beauty pageants. Boom reluctantly enters the occasional pitch, but we don’t [...]

Sometime, somewhere, God knows, perhaps in backwoods 1930s Mississippi, a group of frumpy, real estate agents conjured up a notion that has cursed the advertising industry for as long as we’ve all been alive. They said: “You need to put yer sales rep’s picture on a billboard. That ought to git them customers a’comin!” Ever [...]

Left, right, red, blue, there is one common denominator amongst the voting populace. People don’t feel heard. It’s not so much that you have to agree with what they’re saying. It’s that you demonstrate that you’re listening to they’re saying in an authentic manner. Our philosophy is not a traditional “ad guy” or “political consultant” [...]