Pokémon Go

by: Daniel / Jul 28, 2016

By: Pardis Nkoy



by: Daniel / Nov 11, 2015

I think that it’s important to understand where people are coming from when it comes to financial marketing. People will never not need banks and credit unions. People at least will consistently need a place to store their money, so long as it is a driving force in our lives. What’s the issue with marketing finances then? What makes people want to choose your institution to store their money at?

I’m not trying to get too incredibly deep with this. If art reflects life (or whatever), then songs about money should tell us something about the customers and members you are trying to bring in. Maybe, after marketing for financial institutions for so long, we have become a little out of touch with the raw sentiments of people. Their relationships with the driving force that is money. So here’s a playlist (I recommend any of these songs to listen to, although I am biased to anything that came out in the late 90s or early 2000s.) Download it, read about it, whatever. Just remember the different stories that money creates on the daily.

Each post will have a lyrical snippet to pique your interest in the song. We would love to hear your suggestions of what you would add to this playlist as well!


by: Daniel / Nov 3, 2015

I was talking to one of my friends recently about marketing to millennials. She rolled her eyes. “It doesn’t make me feel reassured when somebody is directly marketing to me,” she told me. “It doesn’t feel good to know they are trying to ‘get’ me. It makes me feel like I’m being targeted.” This isn’t an uncommon sentiment among the people I’ve talked to about millennial/Gen Y-aimed marketing.  (more…)


by: Daniel / Nov 1, 2015

For those of you who have never experienced one, it’s pretty much just like a regular farewell to anyone, except Minnesotans elongate a normal goodbye by about 30 minutes. Tangents of the previous conversations from the time together linger. You’ll talk, walk people to the door or to their car or what have you and continue to talk for another 30 minutes. Maybe Minnesotans or just chatty people. Maybe this ties into being “Minnesota nice”— they’re too nice to just kick you out, already.


by: Daniel / Sep 9, 2015

This post is written by Alia Thorpe, recent Augsburg College graduate, Boom copywriter, and soon to be volunteer in Armenia. We hope all credit union marketers take away something from this.

So, fun fact about me. I decided to switch credit unions recently. I was thinking of going to a bank but honestly, I could do without the fees and I like the nonprofit aspect of credit unions. I’m a millennial that actually knows what a credit union is. I know. Crazy.

The thing is, when it comes down to it, I really don’t care about where my money is so long as it’s safe and accessible. I would use an old- timey safe if money and my apartment building allowed. Also if the safe somehow gave me a debit card. A girl can dream.


by: Daniel / Jun 16, 2015

This blog post is intended to delve into one of the more ridiculous and popular social media crazes of the past five or so years: Snapchat. It’s so stupid. But it’s also my everything. 

Snapchat is possibly the weirdest social media trend in history. It is self indulgent, intrusive, impractical, and I am still wholeheartedly addicted to it. I would like to think I am above having a conversation with someone based entirely around selfies, but here I am, a social media cultivated narcissist who is unable to stop.

I have been asked by plenty of people (admittedly, mostly my parents and people that are around their age) what Snapchat is and what the appeal of it is. It’s hard to come up with a response for this.
I was introduced to Snapchat by a classmate of mine in my sophomore year of college. I remember the exact moment— we were in a math class for “creative” students (that was their way of saying, please at least understand how multiplication works) and my friend downloaded the app on my phone and explained it to me. This memory is so vivid for me because it was an incredibly distinctive WTF moment. An explanation of this app is the first hurdle in understanding it.

Leaving it all on the table (literally)

by: Daniel / Oct 22, 2014

There’s a crater in our office (Daniel’s office actually) from an RFP effort this week. We could say we sandbagged it, but that would be a lie. We threw every last ounce of energy  at something that statistically we don’t stand much chance of winning.

And we feel amazing.



Attack attack ads

by: Daniel / Oct 30, 2013

Boom has always wanted to make forays into political advertising, but it was a small “non partisan” city council race which pushed us into action.

A PAC promoting the interests of Spokane mayor David Condon, Michael Cannon and John Ahern produced this lovely ad. Please admire it in all its grandeur.


Reflecting reality for fun and profit

by: Daniel / Aug 7, 2013

This is a letter I found on the streets of the East Village in New York last year. I shot it with my iPhone with no embellishments, no placement, no adjustments.  It didn’t need it. The weathered pages, the subject matter (“Thomas l’Imposteur”) told a perfect story that inspired imagination and intrigue. Where did this page come from? Who left it there? What caused something so beautiful to just be dropped at this place?

Boom at NWCUA Conference

by: Daniel / Oct 3, 2011

Boom doesn’t do trade shows very often, but oddly enough, we like them. Yes, they’re cheesy. Yes, they’re laden with weird plushy toys and chocolate bars in the shape of dollar bills (and stranger things). Yes, participants occasionally devolve into drunken spectacles. And the schmooz factor is, well…beyond words.

And yet, trade shows are a blast when you take the right mind set.

Agency pitches and Toddlers in Tiaras

by: Daniel / Jul 20, 2011

Any beauty pageant fans out there? Maybe some, but 99 percent of the civilized world recognizes them for what they are – anachronistic, outdated cattle calls of superficiality. Plus, they’re just plain gross.

At Boom we think agency pitches are exactly the same as beauty pageants. Boom reluctantly enters the occasional pitch, but we don’t like them. Here’s why:

People’s ugly mugs in ads

by: Daniel / Jul 19, 2011

Sometime, somewhere, God knows, perhaps in backwoods 1930s Mississippi, a group of frumpy, real estate agents conjured up a notion that has cursed the advertising industry for as long as we’ve all been alive. They said:

“You need to put yer sales rep’s picture on a billboard. That ought to git them customers a’comin!”

A little Facebook poke

by: Daniel / Jan 3, 2011

Dear Boom,

Is social media really for credit unions? My teenage son hates the idea of his credit union asking him to become a fan. When I asked him about this, he said all of his friends have their money where their parents do or where their employer told them to set up direct deposit. And when he needs a loan, he said he’ll just ask me where to go. But everyone says, ‘you must absolutely have a presence on Facebook.’ Tell me why…really, but don’t tell me it’s because hundreds of people are joining credit unions or applying for loans because of Facebook. Do you have a response from a financial institution who is using social media and getting phenomenal results in new members and loans?

Socially Eire-sponsible

“What will it take to get you into this television buy?”

by: Daniel / Oct 13, 2010

Dear Boom,

Why the Hell does take three meetings of BS to get the real proposal from any sales rep in media? TV, radio, f***ing newspaper reps? It’s like buying a used car? Why does it have to be that way?
Lost Over Lawrence (Mass.)

Own the boredom.

by: Daniel / Sep 30, 2010

I’ve been schlepping financial services for, oh, about 25 years now, and truthfully I’m running out of ideas. Really, how many different ways are there to market auto loans, or online banking, or the most boring of boring…certificates. Sure, everybody needs financial services, but there’s just nothing sexy or exciting about them. Any suggestion on new ways to make this stuff interesting?

Yawningly yours (YY)

Oh God another marketing blog.

by: Daniel / Sep 24, 2010

If you are reading this you are almost certainly a marketing person. Or a branding person. Congratulations.

As you probably noticed we finally gave a facelift to a website that hadn’t been updated since the Civil War. In all fairness, we have been really, really super busy with projects. Of course that’s no excuse. We never updated the damn thing, and, if you were ever so bored as to visit our site occasionally, we know you looked at the same stuff over and over.