People’s ugly mugs in ads

Sometime, somewhere, God knows, perhaps in backwoods 1930s Mississippi, a group of frumpy, real estate agents conjured up a notion that has cursed the advertising industry for as long as we’ve all been alive. They said:

“You need to put yer sales rep’s picture on a billboard. That ought to git them customers a’comin!”

Ever since that fateful day, the earth has been littered with ugly, Olin Mills-inspired pictures of insurance salesmen, real estate agents and financial brokers. Replete with awkward smiles straight out your worst yearbook nightmare.

Earth to whoever is doing this: NO ONE GIVES A RIPE CRAP WHAT YOUR SALES REP LOOKS LIKE.

There is only one acceptable place to put someone’s ugly mug on an advertisement and this is it – if you lost your dog or cat or God forbid, your kid. About the only thing these blights on the urban landscape are good for is their comedic value. So if you must run ads picturing your ugly mug, do it for a laugh. Because that’s all it’s going to get.