Numerica Credit Union | NumNum Gen Y Program

When Numerica Credit Union launched its GenY brand, it entered a world filled with cliches and clip art solutions. Instead of creating a look that competed with gaming sites and the like, we took a more underground approach. We worked with Numerica’s existing brand standards and palette and created a hand-drawn version that mimicked both underground comics and a kid’s everyday scrawled notes.

We then gave the brand an irreverent name – NumNum – that was fun, easy to digest and, in the end, harkened back to Numerica Credit Union. NumNum is now a place for young adults to talk and learn about money. And not be bored senseless in the process.